EP. 07 // F.A.Q.
Common questions
If yours isn't here, ask in the form below — we'll answer before any sales pitch.
Are you an AI consultancy?
No. We're an AI builder. The difference matters: a consultant sells you a strategy deck. We build the actual working thing, in your business, in 21 days. Strategy work is included where it's needed to ship — never as the deliverable.
What's "ships in 21 days" actually mean?
A Build engagement ships a working, in-production workflow in 21 calendar days from kickoff. If it takes longer, we eat the difference up to 6 weeks. Past 6 weeks: it's not a Build, it's an Operating System engagement and we re-scope.
I'm honestly intimidated. Am I going to feel stupid?
No. Our job in the first hour is to keep the overwhelm low enough that you actually want to come back. We slow down where you need it, we don't quiz you, and we'll happily say "honestly, I don't know — let me look into it before next session." You're not supposed to know this stuff. That's the whole reason we're here.
What's the difference between the Cohort and the Intake?
The Cohort is a 2-hour group classroom in person — capped at 20 operators to keep the right mix of individual attention, group interaction, and peer learning. $250. The Intake is a 2-hour 1:1 session — $497 standalone. If you attend the Cohort and want the Intake too, you pay an additional $250 at the end of class (instead of $497) — saving $247 and walking away with 4 total hours of custom build time on your business: 2 in the Cohort, 2 1:1 in the Intake. You leave with both a group project and a custom build.
I already use AI every day. Do I really need you?
If you're still doing the same prompt copy-paste dance every Monday morning, yes. The Operating System exists for builders who are iterating instead of amplifying — we turn your one-off wins into a system the rest of the team can run without you in the room.
Do we have to commit to all four rungs?
No. The Intake (or Cohort+Intake) is the only gate. After that, each rung is a complete deliverable. You earn the next rung by needing it. Half our clients stop after the first Build.
What about the team? They're nervous about being replaced.
Reasonable concern, and the most common starting condition we see. Change management is baked into the Build engagement and a major component of the Operating System — comms plans, role redesign, re-skilling paths so the AI becomes leverage for your people, not a threat to them.
Will you lock us into your tools or take vendor kickbacks?
No to both. You own every prompt, SOP, and integration. We pick tools that fit your existing stack and budget and we don't take referral fees — if a vendor is the right fit, we'll tell you; if they're not, we'll tell you that too.
How do you handle data privacy?
NDA on day one. We default to your tenant for any AI tooling, scrub PII from prompts before testing, and document data flows before any build. If a vendor's data policy isn't acceptable, we route around it.
Why "Gen X"? Is this an age thing?
It's a posture thing. We've seen the dot-com cycle, mobile, cloud, and crypto. We know which parts of a tech cycle compound and which are noise. You're getting a builder who's skeptical of hype by reflex — exactly the partner you want for a technology this loud. Default: against the grain.
